The Guam branch office of Dickerson & Quinn performs a variety of functions relating to the sales, and marketing of products exclusively represented by Dickerson & Quinn. Though Guam is an island in the Western Pacific, it is strategically located in close proximity to the major trading centers of Asia and it is proud of its status as a U.S. Territory. As such, its citizens identify closely with American culture and tastes in food and consumer goods. Any manufacturer wishing to introduce its products into Guam and the surrounding islands of Micronesia should carefully study the demographic characteristics of the region to assess the viability of entering the market.
The major tasks performed include the following:
- Establish sales objectives by account and product category to execute an effective sales call.
- Enhance opportunities for increased sales by identifying adverse stock or price conditions existing in customer inventories.
- Locate and source items that are outside the company’s customary product listing on a "spot", or potentially ongoing basis.
- Manage shelf space for the customer by applying industry accepted merchandising techniques to maximize product turnover at retail.
- In partnership with the manufacturers, develop on-going trade, consumer-oriented, and promotional activities managed within the restraints of an approved marketing budget.
- Review sales trends with manufacturers and key accounts based upon data generated from the company’s extensive MIS system.
- Place increased emphasis upon sales from its warehouse in response to changing needs in the local market.
- Generate timely and accurate accounting reports to track and evaluate the company’s progress in meeting its budget objectives throughout the year. Ernst & Young LLP performs an annual independent review of the company’s financial statements.
Current Program Management
| - Retail |
237 |
| - Convenience |
59 |
| - Institutional |
21 |
| - Specialty |
15 |
| Total Account Base |
332 |
The warehouse facility itself is approximately 10,000 square feet and it includes an air-conditioned area for temperature sensitive products.
Four delivery vehicles are maintained: three large capacity delivery trucks and one van